This year was the first year that spending on digital marketing has surpassed spending on traditional marketing. That being said, users are so bombarded with ads on every website that they are becoming blind to them. This is a growing problem for companies – competing in...
I was just put on a new account at work, a Colorado-based furniture company that wants desperately to be featured in a national business publication. Their main choices are Forbes, Fast Company, Bloomberg, and Entrepreneur. These publications are difficult to get into without the additional...
Who is your target audience? How can you interact with them in a seemingly organic environment? Social media has given businesses a platform to communicate with a broad range of consumers on a level that feels personal if done right. Large businesses capitalize on this to...
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